An address management is primarily used to manage addresses and contact data. Depending on the program, appointments, telephony and correspondence can be supported. Address management software includes e.g. address correction, address standardization and contact management, reservation, vouching, billing or the synchronization of contacts. In addition to address management software, you will find numerous solutions for CRM, hotel and publishing software, solutions for contact management, as well as for recruiting and recruiters.
Address management is the structured recording, organisation and maintenance of contact information such as names, addresses, telephone numbers and email addresses of customers, suppliers, partners, employees and other business contacts. It forms a central basis for numerous business processes, particularly in sales, marketing, customer service and internal communication.
| Advantage | Description |
| Uniform database | Centralised, up-to-date and consistent contact details for all departments |
| Increased efficiency | Faster workflows, less searching, automated processes |
| Error reduction | Duplicate checking, higher data quality, fewer incorrect or duplicate entries |
| Improved collaboration | Shared access, better internal communication |
| Process integration | Integration with CRM, ERP, DMS, marketing, etc. |
| Data protection & compliance | Easy implementation of legal requirements, better control |
| Mobility | Mobility Access and maintenance of data while on the move |
| Cost reductions | Less manual effort, lower error costs, efficient use of resources |
Technical, organisational and procedural measures are necessary to ensure data integrity in address management on a permanent basis. The most important approaches are:
The combination of technical measures (validation, duplicate checking, encryption, logging), organisational guidelines (access rights, training) and regular checks (audits, backups) forms the basis for high data integrity in address management. This is the only way to ensure that address data remains correct, complete and reliably usable.