Software > Sales and Marketing

Software for Sales and Marketing - current Market Overview

Distribution primarily comprises sales, the distribution of goods and the organization of the sales force. A distinction is made between centralized and decentralized sales. In centralized distribution, sales are handled by the company's own marketing department, while in decentralized distribution, sales are handled by the company's own branches.

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An essential part of sales is building up the customer base and maintaining customer relationships. This includes both direct relationships with the private end customer and relationships with other dealers. Software can provide targeted support for sales processes and significantly improve the interaction between individual areas such as marketing, field sales and customer service and make it more efficient. In the "Sales" section, we present software solutions from the areas of POS software, point of sale (POS), customer relationship management (CRM), field sales, sales software, call centers, help desks, and others. The solutions are divided into corresponding subheadings.

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Software categories:

Complaint and Reclamation Management

Complaint management software helps to process complaints, 8D report, service requests, as well as their documentation.

Cross Media Publishing (CMP)

Software for cross-media publishing supports, for example, catalog creation for print and online or the creation of training materials.

Customer Relationship Management (CRM)

Current market overview of software for customer relationship management and the documentation and management of all customer or supplier relationships.

Customer Service

Customer service software includes solutions for pre-sales and after-sales service processing.

Driver's Logbook Software

Logbook software helps to keep a logbook for submission to the tax office. The data required for this is recorded in connection with the individual journeys.

Editorial System

Listed here are, among others, XML editorial systems, software for editorial planning, logging of content and the management of contributions.

Geographic Information Systems (GIS)

Current overview of GIS solutions, geomarketing and geotargeting software. Control processes based on geographic-based data.

Help desk, Support

Software solutions for service management in the help desk and support area usually include a ticket system and a knowledge database, among other things.

Output Management

Output management solutions offer numerous functions for data preparation, data transfer and securing corporate design.

POS, Point of Sales, Cashier Software

Overview of industry-specific and industry-neutral POS software solutions and POS systems for retail and hospitality.

Sales and Marketing (miscellaneous)

Current market overview of software solutions for the marketing sector. Here you can find programs for competitor and coupon management, social marketing, etc..

Sales Representative Management

The mobile software solutions for field service support the processes and data exchange between sales, office and field service.

Sales, Marketing

With the software listed here, you can efficiently manage the acquisition of customers and the sales processes in the office and in the field.

Telemarketing, Call Center

Customer service center software supports inbound and outbound calls, direct marketing and multi-channel sales.