Uniform data is prepared for different media (print, online, mobile). Advertising agencies use this cross-media publishing software to create both print and online catalogs from uniform product data materials, for example. The catalog software usually includes the functionality of a product information management (PIM) system. This bundles and maintains product data from merchandise management and sales. CMP solutions support tasks, interfaces and standards such as PDF Export, eClass and BMECat.
CMP systems and catalog software are often extended by modules for webshop creation, information management or content management. In addition to software for catalog creation and catalog management with which you can create cross-media e.g. technical documentation, operating instructions and training documents as well as publish web applications or eBooks, you will also find software for Media Asset Management (MAM).