In phone calls, I often hear how difficult it is to win customers via classic cold calling. Most of the time, they point out to me that it's easy to generate qualified contacts at trade shows, but that it's often problematic over the Internet.
These conversations show me how important it is to acquire high-quality leads. That's why at SoftGuide we place the greatest value on providing real, direct leads with a high probability of conversion. The IT projects and the visibility of your software within our media partners also contributes to lead acquisition.