Mail merge functions refers to the ability to create personalized mass letters or emails that can be sent to a group of recipients. Specific variables such as name, address, or other personal data can be individually customized for each recipient. This feature facilitates efficient communication with a large number of recipients while maintaining a personal touch.
Typical features of software in the field of Mail merge functions include:
Template Management: The software allows the creation and management of templates for serial letters or emails that can be customized and reused.
Variable Insertion: Integration of variables into the text of serial letters or emails to insert personalized information such as names, addresses, or other data for each recipient.
Data Import: Import of recipient data from various sources such as databases, spreadsheets, or CRM systems to facilitate addressing of serial letters or emails.
Preview and Test Sending: Preview of serial letters or emails before sending as well as test sending to a small group of recipients to ensure that all variables are correctly inserted and the messages are error-free.
Automation: Automation of the sending of serial letters or emails based on schedules or specific events to increase the efficiency and reliability of the process.
Tracking and Reporting: Tracking of delivery, open rates, and click behavior of serial letters or emails as well as creation of reports on the success of the campaign.