This market overview presents a selection of software solutions in the field of AI for marketing and sales that are specifically tailored to the requirements of marketing departments, sales organizations, and customer relationship management. The systems use artificial intelligence to analyze customer data, target audiences more precisely, and make sales processes more efficient. Companies benefit from automated workflows, better lead qualification, and highly personalized customer experiences throughout the entire customer journey.
Typical features of AI-powered marketing and sales software include predictive analytics for sales forecasting, automated campaign management, intelligent lead scoring models, chatbots and voice assistants for customer communication, content and offer recommendations, sentiment analysis, and real-time sales forecasts. Many solutions also integrate modules for CRM, email, and social media automation to enable data-driven decisions and sustainably increase sales.