The term "customer classification" refers to the systematic grouping of customers into different categories based on defined criteria. The aim is to optimize customer management by developing targeted strategies for different customer types. This classification allows companies to better align their sales, marketing, and service activities with individual customer needs, thereby increasing efficiency and customer retention.
Segmentation by revenue: Automatic grouping of customers based on their sales volume.
Scoring models: Evaluation of customers based on factors such as buying behavior, payment reliability, or potential.
Categorization by industry or region: Classification of customers based on industry-specific characteristics or geographical criteria.
Customer group management: Centralized maintenance and editing of customer groups for targeted communication.
Analysis and reporting: Evaluation of the customer structure to identify trends and support decision-making.
Integration with CRM/ERP systems: Linking classification data with existing CRM and ERP systems for consistent usage.
A-customer: Strategically important customer with high sales potential.
B-customer: Reliable regular customer with moderate sales.
C-customer: Occasional buyer with low sales volume.
New customer: First-time customer with no transaction history.
Key account: Major customer with dedicated account management.
Risk customer: Customer with problematic payment behavior or high return rate.