What is meant by Sales call planning?
Sales call planning refers to the preparation and organization of calls between sales representatives and potential customers or prospects. The goal of this planning is to maximize the efficiency and effectiveness of sales calls by making them well-structured, informative, and tailored to the needs of customers. Planning involves setting goals, selecting the right conversational techniques, and using appropriate resources to persuade potential customers to buy.
Sales call planning functions
- Contact management: the software allows users to store and organize customer contacts for easy access.
- Appointment scheduling: users can schedule, coordinate and manage sales call appointments to ensure that both sales staff and customers are available.
- Customer database: The software can contain detailed information about customers, their needs, preferences and purchase history.
- Sales materials: sales representatives can store sales presentations, product brochures, and other materials in the software for use during the call.
- Conversation guides: the software can provide conversation guides or conversation structure templates to ensure that the most important topics and arguments are covered.
- Goal setting: The software allows users to set clear goals and expectations for each sales call, including revenue targets, sales closures, and follow-up actions.
- Sales analytics: users can track and analyze the progress and success of their sales activities to optimize strategies and tactics.
- Integration of communication tools: Some sales call scheduling software can integrate with email systems, telephony, or video conferencing tools to facilitate communication with customers.
- Mobile access: Sales reps can access the software on the go to retrieve information about customers and calls.
- Security and privacy: The software provides protection for sensitive customer data and sales information.