The term "CPQ" refers to software solutions that help companies configure complex products or services, calculate the correct price, and create a professional, error-free quote. CPQ systems are particularly used in B2B sales to accelerate sales processes, reduce errors, and increase customer satisfaction. The software integrates product configuration, pricing rules, and quote documents into a seamless process.
Product Configuration: Selection and combination of product components, options, and variants according to technical and business rules.
Pricing: Automatic calculation based on price lists, discounts, margins, and customer-specific terms.
Quote Generation: Creation of formatted, brand-compliant quote documents with all relevant product and pricing information.
Rule-Based Validation: Ensuring that only technically and commercially viable configurations are offered.
Integration with CRM and ERP: Seamless data exchange with customer, product, and order data from existing systems.
Version Control and Approval Workflows: Managing different quote versions and approval processes for pricing and terms.
Self-Service Capabilities: Customers or partners can configure products and request quotes independently.
Multi-Language and Currency Support: Creating quotes for international markets.
Analytics and Reporting Tools: Evaluating quote success rates, margins, and sales KPIs.
A machinery manufacturer configures complex production systems and automatically generates a complete quote with technical drawings.
An IT service provider calculates customized cloud packages including discounts and licensing models.
A medical technology manufacturer provides sales staff with a tool to configure individual device variants and instantly calculate the final price.
A B2B distributor enables customers to configure products and receive quotes in real time via an online portal.
A construction supplier integrates CPQ into its ERP system to automatically synchronize pricing and product data.