"Customer-specific prices and item texts" refer to prices for products or services and associated item texts that can be customized for each individual customer. This makes it possible to make customized offers and respond to individual needs. Customer-specific prices can be determined on the basis of contract agreements, discounts, special offers or other factors. Article texts can also be customized in order to adapt product descriptions, advertising messages or other information to the needs and preferences of the respective customer.
Typical functions of software in the area of "customer-specific prices and article texts" are
