"Custom branding" refers to the ability to customize a software or product to match the specific brand guidelines and appearance of a company. Companies can highlight their own brand and identity by making individual customizations such as logo, colors, fonts, and design elements within the software. These customizations help create a consistent brand experience for customers and promote brand recognition.
Typical functions of software in the "custom branding" area may include:
Customizable user interface: Ability to customize the software user interface with the company logo, corporate colors, and other brand elements.
Personalized communication: Integration of brand guidelines into communication materials such as emails, notifications, and reports to ensure a consistent brand message.
Customizable templates: Provision of templates for documents, reports, and other materials that can be customized to match the company's brand design.
Brand-compliant documentation: Generation of documents and reports according to the company's brand guidelines, including logo, colors, and other design elements.
Custom URLs and domain names: Ability to use custom URLs and domain names for the software platform to further personalize the brand experience.
White-labeling: Ability to market the software under the company's brand name and hide the software provider's logo.
Brand guideline management: Central management of brand guidelines and resources within the software to ensure compliance with brand guidelines.