What is meant by Customer management?

"Customer management" refers to the process of organizing and managing customer information as well as interactions with customers.

Typical functions of software in the area of customer management include:

Customer Contact Management: The software allows for storing, organizing, and updating customer contacts, including contact information such as names, phone numbers, email addresses, and addresses.
Customer History: Users can track interactions with customers, including past purchases, support requests, complaints, and other relevant information.
Activity Tracking: The software enables tracking activities related to customers, such as calls, emails, meetings, and tasks.
Customer Communication: Users can communicate directly with customers from within the software, such as sending emails or making calls.
Sales Management: The software supports the sales process, including lead tracking, quote creation, order processing, and revenue reporting.
Customer Analysis: Users can analyze data on customer behavior and preferences to make informed business decisions and optimize marketing strategies.
Customer Engagement: The software provides features for customer engagement, such as sending birthday greetings, sending promotions, and managing loyalty programs.
Privacy and Security: The software ensures the protection of sensitive customer information and complies with applicable privacy regulations.

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