"Sitelinks" are additional links displayed in the search results of a search engine below the main website URL. They lead directly to specific subpages or sections of the website. These sitelinks are automatically generated by search engines and are intended to help users find relevant content on a website more quickly.
Typical functions of software in the area of "sitelinks" may include:
Analysis and monitoring: The software analyzes the sitelinks of a website and monitors their performance in the search results.
Optimization: The software provides tools for optimizing sitelinks to ensure that the most relevant and useful subpages are displayed.
Customization options: Ability to customize sitelinks, including selecting the displayed subpages and customizing titles and descriptions.
Competitor monitoring: The software allows for analyzing competitors' sitelinks and gaining insights for own optimization.
Reporting and analytics: Creation of reports and analytics on sitelinks performance, including clicks, impressions, and positions in search results.
A/B testing: Ability to conduct A/B tests to test different sitelink variations and evaluate their effectiveness.
Integration with other SEO tools: Integration with other SEO tools for comprehensive analysis and optimization of website performance.