The term "ranking comparison" refers to the systematic evaluation of search engine or platform positions (e.g., Google, app stores, marketplaces) over defined periods, locations, or competitors. The goal of ranking comparison is to analyze changes in visibility of a website, app, or product and to derive strategic optimization measures in digital marketing, especially in SEO (Search Engine Optimization) or ASO (App Store Optimization).
Keyword Rank Tracking: Automated monitoring of the position of specific keywords in search engines or platforms.
Competitor Comparison: Comparing one's own rankings with those of defined competitors.
Ranking History: Displaying keyword position trends over defined periods.
Segmentation by Devices and Locations: Analysis of ranking differences depending on device (e.g., desktop vs. mobile) or region.
Alerting & Notifications: Automated alerts when significant ranking changes occur.
Ranking Shifts after Updates: Evaluation of position changes related to algorithm updates (e.g., Google Core Updates).
Visualization & Export: Displaying results in dashboards and exporting into report formats (e.g., PDF, Excel).
A company analyzes how its core keyword positions changed compared to the previous month.
An SEO agency compares a client's visibility to the strongest competitor in the industry.
A marketing team identifies a drop in mobile rankings and optimizes the mobile version of the website accordingly.
Following a Google update, an e-commerce provider examines which product categories lost visibility.
A software vendor monitors the placement of its app in different app stores and compares rankings internationally.
