The term "keyword research" refers to the systematic process of identifying, analyzing, and evaluating search terms (keywords) that users enter into search engines or platforms when looking for specific information, products, or services. The objective of keyword research is to find relevant terms with high search volume and low competition in order to optimize content, ads, or websites effectively. Keyword research is a core component of search engine optimization (SEO) and search engine advertising (SEA).
Keyword Suggestions: Generation of thematically related or similar keywords based on a seed keyword.
Search Volume Analysis: Determining the average monthly search volume for a particular keyword.
Competition Analysis: Assessing how strongly a keyword is used or advertised by other market participants.
Keyword Categorization: Grouping keywords by relevance, topic, or purchase intent.
Trend Analysis: Analyzing temporal developments in search behavior for specific keywords.
SERP Analysis: Examination of the search engine results page to identify competitors, content types, and ranking opportunities.
Long-Tail Keyword Identification: Detection of specific, longer search phrases with lower competition.
Keyword Tracking: Monitoring the ranking positions and changes of keywords in search engine results over time.
Searching for “best ERP software”
Analyzing search volume for “digital time tracking”
Identifying long-tail keywords like “cloud-based accounting software for SMEs”
Evaluating competition intensity for “HR software comparison”
Detecting seasonal trends such as “project management tools for construction companies in winter”
Creating keyword clusters around topics like “data privacy in CRM systems”
