The term "keyword listing Google Ads" refers to the structured compilation of keywords used in Google Ads campaigns to target ads to relevant audiences. These keywords form the basis for ad delivery and significantly impact visibility, click-through rate (CTR), and campaign costs. The keyword list may include both search terms actively entered by users and negative keywords used to exclude irrelevant queries.
Keyword Research: Supporting the identification of relevant keywords based on search volume, competition, and user intent.
Keyword Categorization: Grouping keywords by topics, campaign objectives, or product categories.
Keyword Import & Export: Importing existing keyword lists or exporting them for use in Google Ads or other tools.
Negative Keyword Management: Managing excluded terms to reduce irrelevant clicks.
Keyword Performance Analysis: Analyzing individual keyword performance in terms of CTR, cost per click (CPC), and conversion rate.
Keyword Suggestions & Automation: Generating keyword recommendations based on user behavior, competitors, or landing pages.
Keyword Match Types: Managing match types (e.g., exact, broad, phrase) to control ad reach.
An online shop for running shoes uses keywords such as "running shoes women", "jogging shoes cheap", "buy Nike running shoes".
A B2B software provider lists keywords like "CRM software SME", "sales solution for field service", "customer database SaaS".
An advertising agency excludes terms like "free", "DIY", and "trial version" via negative keywords to avoid irrelevant clicks.
A hotel uses keyword groups like "book hotel Berlin", "accommodation capital", "cheap hotels center Berlin" for different campaigns.
A tool for Google Ads automation generates keyword suggestions based on landing pages.