The term "ranking changes" refers to the shifts in position of a website or specific subpages within the organic search results of search engines (e.g., Google) for defined keywords over time. These changes provide insight into a website’s visibility compared to competitors and show how SEO efforts, algorithm updates, or technical modifications affect search engine rankings.
Keyword Rank Tracking: Automated monitoring of keyword positions in search engine results.
Historical Ranking Analysis: Visualization of ranking development over weeks, months, or years to assess trends.
Competitor Comparison: Analysis of competitor rankings for identical or similar keywords.
Device and Location Segmentation: Differentiation of rankings based on device (desktop, mobile) or geographic location.
Alert and Notification Systems: Automatic notifications for significant ranking changes (e.g., ranking loss or gain).
Keyword Grouping: Organization of keywords into thematic clusters for more targeted analysis.
Integration with SEO Measures: Linking ranking data with SEO activities to evaluate effectiveness.
Export and Reporting Functions: Creating stakeholder reports with visualized ranking trends.
A keyword rises from position 15 to position 7 in Google search results.
A subpage drops from position 3 to position 18 due to a Google algorithm update.
After a technical optimization, the mobile ranking improves significantly.
A new competitor displaces a website from a top-ranking position.
The overall visibility of a domain increases after successful content optimization.
