The term "SEA" (Search Engine Advertising) refers to the placement of paid advertisements in search engine results pages, primarily via platforms like Google Ads or Microsoft Advertising. The objective of SEA is to drive targeted traffic to a website by displaying keyword-based ads to users actively searching for relevant topics. These ads typically appear above or below the organic search results.
Keyword Research and Management: Identifying relevant search terms and organizing keyword lists.
Ad Creation: Designing and managing text or display ads, including headlines, descriptions, and destination URLs.
Bid Management: Manual or automated control of bids for individual keywords to optimize visibility and cost-efficiency.
Audience Targeting: Refining the audience based on location, device, language, demographics, or interests.
Campaign Management: Structuring, planning, and managing campaigns, ad groups, and budgets.
Performance Analysis: Evaluating clicks, impressions, click-through rate (CTR), conversion rate, and cost per conversion (CPC/CPA).
A/B Testing for Ads: Comparing different ad versions to optimize click-through and conversion rates.
Reporting and Dashboards: Creating real-time reports for analyzing and tracking campaign success.
Integration with Web Analytics Tools: Linking SEA data with platforms like Google Analytics for holistic performance measurement.
An online store runs Google Ads to appear prominently for the search query "buy running shoes."
A B2B company uses Bing Ads to generate new leads through industry-specific search terms.
A software vendor performs A/B testing on ad texts to improve the click-through rate.
A marketing team monitors CPC values daily and automatically adjusts bids to improve efficiency.
An international company targets SEA campaigns by country with localized keywords and language.