In this SoftGuide section you will find an overview of software, programmes, systems and solutions on the topic of sales planning and sales forecasting. Sales planning software can be used by companies as part of business planning to create a forecast of product demand (forecasting) and material planning. The resulting sales plan (as an element of the overall marketing plan) is used to plan product movements and demand planning.
Sales forecasting is about the turnover of a certain product and the development of sales potential. The software for creating sales forecasts can calculate probabilities for the purchasing behaviour or also for returns of certain customer groups on the basis of past data. The software solutions for sales planning and sales forecasting often already include inventory optimisation and inventory management, which are important for sales. As a rule, they also generate automatic order suggestions. Based on the calculations of the purchase probability, orders can be efficiently placed with suppliers.