"Special offers" refer to time-limited promotions in which products or services are offered at a reduced price to attract customers and increase sales. These promotions can take various forms, such as discounts, special prices, bundle offers, or free gifts. Typically, special offers are used as a marketing strategy to attract customer attention, boost sales, and promote customer loyalty.
Typical features of software in the "special offers" area may include:
Management of special offers: The software allows the user to create, edit, and manage special offers, including setting discounts, durations, and conditions.
Display in the online store: Special offers are prominently displayed in the online store or on the e-commerce platform to draw attention from customers and encourage purchases.
Automatic price adjustment: The software automatically adjusts prices when a special offer is activated or deactivated to ensure that the reduced prices are correctly displayed.
Notifications: Customers receive automatic notifications about ongoing special offers to keep them informed about the current deals and encourage purchases.
Reporting and analysis: The software provides reports on the success of special offers, including sales increases, conversion rates, and customer responses, to assess the effectiveness of the offers and plan future marketing strategies.
