With the help of web tools you can check your websites and thus optimize your presence in search engines, for example: SEO ("Search Engine Optimizer"). Possible problems can thus be counteracted at an early stage with the help of web controlling or a web analysis of your web server. Web statistics analyze the visits to your website and recognize how many users your website has and which content has been accessed frequently.
In addition to SEO software for search engine optimization, you will find numerous solutions for advertising optimization in the area of online advertising, for webmasters with large and small Internet portals and content-based advertising and content maintenance for Internet and corporate websites. Tools for webmasters include, for example, so-called crawlers (webcrawler, spider, searchbot), which search the web and sort the search results according to certain specifications. Other web tools also include HTML editors.