The "Happy Hour Function" refers to a time-based pricing or promotional feature in software systems that allows companies to offer selected products, services, or deals at special conditions during specific time windows – known as "Happy Hours". This function is often used in retail, hospitality, e-commerce, or reservation platforms to manage demand, increase customer flow, or market unused capacities.
Time-Based Price Rules: Automatic application of discounted prices or offers during predefined time slots.
Dynamic Offer Control: Adjustment of discounts, bundles, or promotions based on weekday, time, or special occasions.
Multiple Time Slots: Ability to configure several Happy Hour periods (e.g., weekdays from 5–7 p.m. and Sundays from 12–2 p.m.).
Product or Service-Specific Promotions: Selection of specific products or services to which Happy Hour conditions apply.
Automated Activation/Deactivation: Scheduled switching on and off of promotional conditions without manual intervention.
Statistics & Reporting: Analysis of sales and customer activity during Happy Hour periods to measure success.
Integration with POS or Online Shops: Direct synchronization of Happy Hour pricing with sales or booking systems.
A restaurant uses a digital POS system with a Happy Hour feature to automatically apply a 30% discount on selected cocktails from 5 to 7 p.m. daily.
An online shop offers flash deals with reduced prices for certain products from 10 a.m. to 12 p.m. on weekdays.
A fitness center activates limited-time booking discounts for personal training sessions during off-peak hours.
An event platform provides automatic last-minute discounts for unsold tickets 48 hours before an event begins.
A food delivery app displays partner-specific Happy Hour deals with reduced delivery fees during selected time windows.