Gift card management refers to the management and handling of gift cards within a company.
Typical functions of software in the field of gift card management include:
Card creation and management: The software allows for the creation of gift cards with custom designs and values, as well as the management of card inventory.
Transactions and sales: Tracking and managing transactions related to the sale of gift cards, including activation, redemption, and balance checking.
Reporting and analysis: Generating reports on gift card sales, redemption history, and remaining card balances for analysis and monitoring of performance.
Balance management: Managing and updating card balances, including reloading, transferring, and expiration.
Integration with Point-of-Sale (POS) systems: Seamless integration with POS systems for processing gift card transactions during the sales process.
Customer management: Capturing customer data related to gift cards to enable personalized offers, reminders, and notifications.
Security and compliance: Ensuring security and compliance with legal regulations regarding data protection and financial transactions related to gift cards.