SoftGuide > Functions / Modules Designation > Target group analysis

Target group analysis

What is meant by Target group analysis?

The term "target group analysis" refers to the systematic examination and description of existing or potential customer groups. The aim is to identify relevant characteristics, needs, behaviors, and expectations of these groups in order to tailor marketing strategies, product developments, and communication efforts accordingly. Target group analysis serves as a fundamental basis for effectively addressing and retaining customers across all business areas.

Typical software functions in the area of "target group analysis":

Examples of "target group analysis":

Save time and let SoftGuide do the research for you!

Learn more now!

The function / module Target group analysis belongs to:

Marketing