The term "target group analysis" refers to the systematic examination and description of existing or potential customer groups. The aim is to identify relevant characteristics, needs, behaviors, and expectations of these groups in order to tailor marketing strategies, product developments, and communication efforts accordingly. Target group analysis serves as a fundamental basis for effectively addressing and retaining customers across all business areas.
Target group segmentation: Dividing customers based on characteristics such as demographics, behavior, interests, or purchase history.
Customer data analysis: Evaluating internal and external data sources to identify key attributes of target groups.
Behavioral analysis: Studying online and offline interactions to understand user and purchasing behavior.
Needs and motivation analysis: Identifying the needs, purchase drivers, and decision factors within the target group.
Persona development: Creating fictional profiles that represent typical members of the target group for visualization and planning purposes.
Cluster analysis: Using statistical methods to group individuals with similar characteristics.
Geographic analysis: Mapping the distribution of target groups across regions or locations.
Dashboards & visualizations: Interactive presentation of target group data for quick evaluation and decision support.
A retail company analyzes customer age structure and purchase frequency to create targeted offers.
A software provider develops user personas based on usage data to fine-tune product messaging.
A marketing team segments the customer base by interests to send personalized newsletters.
A service provider examines regional usage differences to localize its offerings.
A B2B company conducts a cluster analysis to identify decision-makers with similar challenges.