SoftGuide > Functions / Modules Designation > CAPI - Computer Assisted Personal Interview

CAPI - Computer Assisted Personal Interview

What is meant by CAPI - Computer Assisted Personal Interview?

"CAPI" stands for "Computer Assisted Personal Interview" and refers to a method of data collection where interviewers use computer-assisted applications to conduct interviews and capture data directly into a digital format.

Typical functions of software in the "CAPI - Computer Assisted Personal Interview" area are:

  1. Interviewer Support:

    • Providing interview questions and guides for the interviewer on a digital device such as a tablet or laptop.
    • Automated management of the interview process, including progress control and navigation through questions.
  2. Dynamic Question Logic:

    • Adapting interview questions based on the respondent's answers.
    • Skipping irrelevant questions and adding additional questions as needed.
  3. Media Integration:

    • Integrating multimedia elements such as images, videos, or audio recordings into the interview questions.
    • Using media to illustrate concepts or support the interview.
  4. Data Collection and Storage:

    • Capturing interview responses in real-time and storing them in a digital database.
    • Ensuring data integrity and security during the collection process.
  5. Offline Functionality:

    • Ability to conduct interviews even without an internet connection and store data locally.
    • Synchronizing collected data with a central server when an internet connection is available.

 

The function / module CAPI - Computer Assisted Personal Interview belongs to:

Marketing

Ad management
Advertising banners
Advertising Management
Area optimization
Catalog of criteria
Catalog of topics
Distribution of advertising material
Location planning
Loyalty program
Sales opportunity management
Sentiment analysis
Sentiment Detection
Target group analysis