A digital asset is a file (e.g., an image, a video, or a presentation). It has an information content and represents a certain (asset) value for a company or e.g. for libraries or museums. Digital asset management (DAM) software supports the storage and management of, for example, images, graphics, videos and text modules. Depending on the focus, one also speaks of media asset management (MAM) or video asset management (VAM). Due to their special design for the management of digital media, digital asset management systems have advantages in terms of usability and performance, for example.
In addition to the import and export of files and their format conversions, the essential functions of DAM systems or document management software include the addition of metadata, extensive search functions, and the archiving and versioning of files. Extensive metadata ensures that copyrights, licenses, contact data and other information about the respective file are available and preserved in file management. In brand marketing or brand management, for example, countless assets (e.g. logos, illustrations, data sheets) are required in every campaign. A DAM system supports the storage of these files and helps with structuring and archiving. Digital asset management supports companies in the following industries, among others: