Software > Sales and Marketing > Customer Relationship Management (CRM) > Spotler CRM
B2B CRM that connects lead insight with pipeline and workflows

Spotler CRM

B2B CRM that connects lead insight with pipeline and workflows
 
 
 
 
 
 
 
 
Updated on 25. Mar 2026 by SoftGuide

What is Spotler CRM?

Spotler CRM is a user friendly, cloud based CRM designed for B2B organisations that want to manage customer and prospect data in one central place and connect marketing insight with sales follow up. You keep your database up to date, create opportunities, and build a complete view of each account by bringing together contact details, communication history and engagement signals.

Unlike many CRM platforms that require heavy consulting to adjust fields and processes, Spotler CRM is built to be configured by your own team. You can add custom fields, adapt pipeline stages, set user rights, and personalise dashboards so your teams always see the information that matters most.

Benefits for your marketing and sales

  • Greater transparency: You gain a 360 degree customer view and reduce fragmented data across tools.
  • Higher conversion rate: You qualify leads with scoring and turn engagement into clear next steps.
  • Less administrative work: You automate routine follow ups, tasks and notifications with workflows.
  • Easily scalable: You extend the system with integrations and reporting as your needs grow.

Highlights

  • Central sales and marketing database for accounts, contacts and opportunities
  • Lead scoring and nurturing support based on web and email engagement
  • Extensive contact management with tracked interactions, notes and shared documents
  • Pipeline management with configurable stages, values and forecast reporting
  • Dashboards, reports and insights for data driven decisions
  • Workflow automations for follow up tasks, reminders and internal notifications
  • Task and calendar management to keep teams aligned on next actions
  • User rights and access control to handle sensitive customer data responsibly
  • Integrations such as Outlook or Microsoft 365 email capture and connectors like Zapier
  • Quotation support to document offers alongside opportunities

Key features for everyday use

Spotler CRM helps you move from anonymous interest to structured pipeline work. By combining contact and account data with digital activities such as email opens, clicks, page views and form fills, you can prioritise the right accounts, hand qualified leads to sales, and run more relevant follow ups. At the same time, your team can work from one shared system with consistent fields, reports and dashboards.

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Technical specifications:

Manufacturer:
Spotler Nederland B.V.
Web-based:
yes
SaaS, Cloud:
yes
On-premises (local installation):
no
AI Supported:
no
Multi-user (network-compatible):
yes
Multi-client compatible:
no
Manufacturer based in:
Netherlands
Dialogue language(s):
English
System requirements:
Compatible operating systems (runs with):
Win 11
Win 10
Win Server
Mainframe based
Unix based
Linux based
Mac OS
Mobile OSs (supports):
iOS
Android

Alternatives

Spotler CRM
ADRESS PLUS
CURSOR-CRM
Sunrise Software Relations CRM
Logistics crm
PisaSales CRM
BCS (Business Coordination Software)
Sage 100
Spotler CRM
ADRESS PLUS
CURSOR-CRM
Sunrise Software Relations CRM
Logistics crm
PisaSales CRM
BCS (Business Coordination Software)
Sage 100
Elevator Pitch
B2B CRM that connects lead insight with pipeline and workflows
Customer management with a system - GDPR-compliant
CURSOR-CRM - Quickly ready to go. Flexibly expandable.
A modern and innovative CRM (Customer Relationship Management) system
The CRM solution for freight forwarding and logistics
PisaSales CRM
BCS – ERP for service providers with a focus on project management
The ERP software for small and medium-sized companies with individual requirements
Multi-user (network-compatible)
yes
yes
yes
yes
yes
yes
yes
yes
Multi-client compatible
no
no
yes
yes
yes
yes
yes
yes
Compatible with
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interfaces
ABAS, Cleverreach, Google Workspace, Infor, Inxmail... +7
confluence, DATEV online, E-Mail-Server, Eclipse BIRT, HCL... +11
Other requirements for soft- and hardware
Database SQL-Server Express or full version depending on data volume, MS-Office advantageous
Dialogue language(s)
English
English, German
English, German, French
English, German
English, German
English, German, French
English, German, French
English, German
Documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Number of installations
18.000
138
8000
300
800
15000
First installation (year)
1986
2004
2001
2001
2001
2001
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