Software > Construction- and Craftsmen Software > Barbershop, Hairdressers, Beauty Salons > SalonBuilder
Salon websites, booking and marketing in one cloud platform.

SalonBuilder

Salon websites, booking and marketing in one cloud platform.
 
 
 
 
 
 
 
 
Updated on 13. Aug 2026 by SoftGuide

What is SalonBuilder?

SalonBuilder is a web-based salon and spa management platform that combines a professional website builder with practical business tools for beauty service providers. The software is designed for hair salons, spas, individual booth renters, massage therapists, beauty professionals and multi-location salon businesses that want to build a stronger online presence, accept appointments online and communicate with clients more efficiently.

At its core, SalonBuilder helps users create and maintain a salon or spa website without needing programming knowledge. Businesses can choose industry-specific designs, add service menus, staff profiles, product information, special offers, images, galleries and contact details, then update the site with simple point-and-click tools. A matching mobile website supports clients who search, book or buy from a smartphone.

Beyond website creation, SalonBuilder includes operational and marketing capabilities that help beauty businesses attract new clients and keep existing clients engaged. Online appointment booking allows clients to view available times and book instantly or send appointment requests for confirmation. Integrated calendar and client management tools help staff organize daily schedules, store client information and reduce manual phone work. Automated reminders by text or voice call can help reduce missed appointments and improve customer communication.

The platform also supports revenue-generating features such as instant gift certificate sales, online product sales, secure order processing and promotional pages. For salons and spas that want to improve visibility, SalonBuilder offers search optimization support, web statistics, email marketing, social sharing and pre-built promotional content tailored to the beauty industry.

Benefits

  • Helps salons and spas build and update a professional website without technical skills.
  • Combines website management, appointment booking, marketing and client communication in one online system.
  • Supports client convenience with mobile access, online booking, gift certificate sales and reminders.
  • Can help reduce administrative work by centralizing schedules, client notes, orders and reports.
  • Provides industry-specific content, images, promotions and templates for faster setup.

Highlights and important features

  • Salon and spa website builder with customizable templates, service pages and staff profiles.
  • Online appointment booking with calendar and client management tools.
  • Automated text and voice reminders for appointment confirmations and follow-ups.
  • Email marketing system with beauty-industry templates and targeted campaigns.
  • Mobile website for client access to booking, contact details and sales functions.
  • Gift certificate sales with printable certificate designs and sales tracking.
  • Online product sales with secure order processing.
  • Photo galleries for before-and-after images, facility tours and portfolio presentation.
  • Search optimization support, monthly web reports and visitor statistics.
  • Staff clock-in and clock-out tools for basic time tracking.
  • Multi-location website feature for larger salon or spa organizations.

Why consider SalonBuilder?

SalonBuilder is particularly suitable for beauty businesses that want more than a static website. It brings together website editing, appointment handling, online sales and marketing features in a system that is built around salon and spa workflows. This makes it useful for businesses that want to increase online visibility, improve client convenience and manage core digital touchpoints from one place.

Functions (excerpt) of SalonBuilder:

Automated messages
Calendar and appointment management
Content Optimization
CRM
Customer bonus system
Customer data
Customer evaluations
Customer history
Customer management
Discounts
E-mail alerts
E-Mail dispatch
Employee management
HTML e-mails
Mailing lists
Marketing tools
Meta description optimization
mobile notification
Mobile-Friendly-Test
Online booking functions
Online booking of appointments
Online ordering
Payment functions
Personnel resource planning (PRP)
Personnel time recording
Picture gallery
Product images
Product management
Scheduling
Search query reports
SEO
Service reservations
Shopping cart system
SMS
Target group marketing
Title Tag Optimization
Visitor statistics
Voucher function
Web Analytics
Website Builder
Website-Analysis
Working time recording

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Technical specifications:

Manufacturer:
SalonBuilder
Web-based:
yes
SaaS, Cloud:
yes
On-premises (local installation):
no
AI Supported:
no
Multi-user (network-compatible):
no
Multi-client compatible:
no
Manufacturer based in:
United States
Dialogue language(s):
English
System requirements:
Compatible operating systems (runs with):
Win 11
Win 10
Win Server
Mainframe based
Unix based
Linux based
Mac OS
Mobile OSs (supports):
iOS
Android

Alternatives

SalonBuilder
Salonify
LaCash Hair Salon & Beauty Salon
BCS (Business Coordination Software)
TimO® – The modular Project-ERP Suite for projects, time tracking, and billing
PANSITE - Content Management System (CMS)
JustRelate Web Builder
Bynder
eTermin
SalonBuilder
Salonify
LaCash Hair Salon & Beauty Salon
BCS (Business Coordination Software)
TimO® – The modular Project-ERP Suite for projects, time tracking, and billing
PANSITE - Content Management System (CMS)
JustRelate Web Builder
Bynder
eTermin
Elevator Pitch
Salon websites, booking and marketing in one cloud platform.
Salonify combines online booking, POS, CRM, and marketing for salons.
Modular POS Solution for Hair and Beauty Salons
BCS – ERP for service providers with a focus on project management
Digitize your processes – flexible, secure, and 100% made & hosted in Germany.
Powerful content management system - for complex websites and intranet presences
Cloud-based web development platform with integrated marketing orchestration capabilities
Bynder simplifies and automates all digital media processes
Appointment calendar & scheduler for gym, doctor's office, restaurant or consultation
Multi-user (network-compatible)
no
yes
yes
yes
yes
yes
yes
yes
yes
Multi-client compatible
no
yes
no
yes
yes
yes
yes
yes
yes
Compatible with
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interfaces
confluence, DATEV online, E-Mail-Server, Eclipse BIRT, HCL... +11
Other requirements for soft- and hardware
Screen resolution of 1024×768 or higher
Use of the software independent of the operating system in any common browser possible - installation of the software requires Windows server, as well as a SQL server database
Browser-based
Dialogue language(s)
English
English, German, Chinese, Dutch, French... +5
German
English, German, French
English, German
English, German
English, German
English, German, French
English, German
Documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Number of installations
800
16000
2000
First installation (year)
2002
2001
2001
1997
2014
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