CDK Global CRM

What is CDK Global CRM?

CDK Global CRM is an automotive-focused customer relationship management platform designed to help car dealerships manage leads, engage shoppers across channels, and keep sales processes moving from first inquiry to delivered vehicle. It brings customer and vehicle context into daily workflows so teams can respond faster, follow up more consistently, and deliver a more personalized buying experience. By connecting sales, service, and marketing activities, CDK Global CRM supports a consistent customer journey while improving internal coordination across dealership roles.

Benefits for dealerships

Dealerships typically juggle showroom visits, phone calls, website inquiries, and third-party marketplace leads. CDK Global CRM helps unify these touchpoints into structured processes so nothing falls through the cracks. Managers gain clearer visibility into pipeline health and team activity, while sales representatives receive practical tools to stay responsive and organized. Built-in automation and analytics help reduce manual work and support data-driven decisions, including identifying high-value opportunities for retention and repeat business.

Highlights

• Centralized lead capture and routing for showroom, phone, and internet inquiries
• Omnichannel communication support, including email, phone, and text-based follow-up
• Mobile CRM capabilities for sales teams working on the lot or in the showroom
• Deal support tools such as quoting and desking workflows to keep transactions progressing
• Marketing and retention capabilities such as audience targeting and equity mining approaches
• AI-supported workflows, including quick summaries and automated conversational assistance
• Dashboards and reporting to monitor activity, outcomes, and conversion performance

Key features

• Customer and prospect search with a structured activity history
• Task and follow-up management to standardize outreach
• Inventory search and vehicle presentation support
• VIN-based tools for faster vehicle and trade-in data capture
• Test drive tracking and appointment-oriented workflows
• Secure digital steps such as credit application handling and documentation support
• Campaign-oriented engagement to re-activate opportunities and improve retention

If you want to improve lead response speed, team accountability, and the consistency of your dealership follow-up process, CDK Global CRM is positioned as a purpose-built solution for automotive retail. Contact the vendor to discuss your dealership workflows, integration needs, and the best rollout approach for your team.