Tripleseat
Event sales and management software for hospitality venues.Updated on 16. Sep 2026 by SoftGuide
Tripleseat is a cloud-based sales and event management platform developed specifically for hospitality businesses such as restaurants, hotels, catering companies, bars, wedding venues and other event locations. The software brings the complete event workflow into one central system, from the first customer inquiry and lead qualification through proposals, contracts and booking to event planning, payments and performance analysis.
Instead of managing inquiries, calendars, documents, customer information and payments across separate applications or spreadsheets, Tripleseat gives sales and operations teams a shared environment for their event business. Incoming inquiries can be captured through customizable forms and routed to the appropriate team member. Contact information, company accounts, communication history and previous events remain available within the CRM, helping sales teams respond quickly and maintain a complete view of each relationship.
Tripleseat supports the conversion of inquiries into confirmed events with customizable proposals, banquet event orders, contracts and agreements. Digital signatures allow customers to approve documents online, while payment functionality can be used for deposits, payment schedules, food and beverage minimums, room rental charges and additional services. With Direct Book, venues can also provide online booking options for events, large reservations, catering and private dining while retaining control over availability, minimum spend requirements and approvals.
Once an event is booked, Tripleseat keeps operational details organized in the same record. Teams can manage schedules, guest counts, menus, dietary requirements, logistics notes, responsibilities and event updates. Shared calendars and automated tasks help sales, catering, banquet and operations teams stay coordinated. The guest portal gives customers a central place to review event information, sign documents, make payments and communicate with the venue.
Optional floor planning capabilities add 2D diagrams, 3D walkthroughs and interactive layouts. This can help customers visualize event spaces while giving venue teams a practical tool for planning room configurations. For hotels, Tripleseat also supports group sales and room block workflows and can exchange relevant information with connected property management systems.
Tripleseat combines operational event information with reporting and revenue insights. Management teams can monitor the sales pipeline, conversions, event volume, team productivity and revenue across events, locations or time periods. Tripleseat Intelligence adds built-in AI capabilities designed around hospitality data and workflows. For growing hospitality organizations, this combination of sales, event operations, customer management and analytics provides a scalable foundation for managing more event business while maintaining consistent processes across teams and locations.
United States