STS Cloud

What is STS Cloud?

STS Cloud is a cloud-based sales and catering software solution designed for hotels, event venues and hospitality management companies. The platform brings the complete sales and catering workflow into one central system, helping teams manage leads, customer relationships, group bookings, meetings, catering events, documents and reporting. Because STS Cloud is fully web-based, users can access current information from different locations and devices without installing traditional desktop software.

The solution combines hospitality-specific booking and event management with a full-featured CRM. Sales teams can capture leads, maintain customer and account information, organize follow-up activities and track opportunities from initial inquiry through booking. Catering and event teams can use the Function Diary to monitor meeting space, access event details and coordinate the operational information required to execute events successfully.

Highlights and benefits of STS Cloud

• Integrated CRM: Manage customer relationships, contacts, sales activities, account history and follow-up processes in one environment.
• Group and booking management: Manage group business, guest room blocks, target rates, group ceilings and detailed booking information.
• Event and meeting space planning: Use the Function Diary and event calendar to coordinate meeting rooms, functions and catering requirements.
• Catering workflow: Prepare and manage BEOs, banquet checks, catering contracts and banquet-related information.
• Document workflow: Merge contracts and BEOs using configurable document workflows and store signed agreements with the relevant booking.
• Sales reporting: Analyze sales activity, group and catering performance, pace, GRC information, deposits, daily functions and other operational metrics.
• Multi-property capabilities: Hospitality groups can coordinate sales and catering activities across multiple properties and provide management teams with portfolio-level visibility.
• Integrations: Connect STS Cloud with hospitality technologies such as property management systems, electronic signatures, hotel analytics, online proposals, RFP forms, banquet menus and visualization tools.

More efficient sales and event workflows

STS Cloud is designed to reduce administrative work while keeping sales and operations teams aligned. Dashboards, reminders, calendars and reporting provide users with a structured overview of pending activities, current bookings and performance. Digital proposal functionality can help sales teams respond to prospects professionally, while electronic signature integrations can simplify the contract process.

Additional capabilities extend the platform for modern hospitality sales. Optional enhancements include online banquet menus, digital proposals, RFP forms, floor plan mapping and 3D event space visualization. Prospect Intelligence adds AI-assisted prospecting capabilities that can research companies, identify potential sales contacts, rediscover previous business opportunities and help users qualify new prospects while keeping users in control of CRM updates.

A scalable solution for hospitality organizations

STS Cloud supports individual properties as well as organizations managing multiple hotels or venues. Centralized access, flexible workflows and integration with other hospitality systems help teams establish consistent processes without losing visibility at property level. Organizations looking to combine hotel sales CRM, catering management, group booking and event planning in one web-based platform can use STS Cloud to streamline workflows and focus more time on developing customer relationships and winning business.