Now Book It
AI-powered restaurant reservations, CRM and table management.Updated on 22. Oct 2026 by SoftGuide
Now Book It is an AI-powered restaurant reservation and guest engagement platform designed for restaurants, cafes, pubs, clubs, bars, wineries, breweries and multi-venue hospitality groups. The software brings online reservations, table management, guest data, communications, payments and reporting together in one system, helping hospitality teams reduce manual work while keeping control of the customer relationship. Guests can book directly through a venue website, social media channels and other connected booking touchpoints using a customisable, white-labelled booking widget.
At the operational level, Now Book It gives teams real-time control over bookings, seating and venue capacity. Flexible floor plans, diary views and runsheet-style service views make it easier to see availability, assign tables, manage walk-ins and adapt seating throughout a service. A waitlist and standby workflow helps venues capture demand when preferred times are unavailable. Booking rules, blockouts, opening hours, sections and service settings can be configured to reflect the way each venue actually operates.
Every reservation can contribute to a richer guest profile, creating a central customer database with booking history, visit frequency, preferences, notes, spend-related information from connected systems and marketing engagement. The built-in CRM supports customer segmentation and automated email and SMS campaigns, allowing venues to communicate more personally, promote quieter periods, encourage repeat visits and market events or special offers without moving data between separate tools.
Now Book It supports deposits, full prepayments and credit card authorisations to help protect revenue and reduce the impact of no-shows. Venues can also manage gift cards, create paid events and functions, and add booking options or upsells such as set menus, drinks or other extras during the reservation journey. Integrations with payment gateways, POS systems, CRM tools and hospitality partners help reservations, customer information and payment-related data flow more efficiently across the wider technology stack.
For management teams, Now Book It includes AI-powered reporting and business insights. Operators can review booking history, revenue-related metrics, guest trends, cancellation patterns and other performance indicators through dashboards, charts and reports. The AI assistant can answer business questions in plain language and provide contextual recommendations. The platform also offers Sadie, an AI phone host that can answer calls, handle common venue enquiries and create, change or cancel reservations directly in the booking system.
Now Book It is built specifically around hospitality workflows rather than generic appointment scheduling. It combines front-of-house reservation control with customer engagement and management insight, while allowing venues to retain control of their own guest database and brand experience. For businesses looking to centralise reservations, improve table utilisation, reduce no-shows and build more direct guest relationships, Now Book It provides a scalable platform for both single venues and larger hospitality groups. A product demonstration can help you evaluate how the system fits your booking rules, venue layout, CRM requirements and existing POS or payment environment.
