Software > Sales and Marketing > Customer Relationship Management (CRM) > Apptivo CRM
Cloud-based CRM for automating sales, marketing and service.

Apptivo CRM

Cloud-based CRM for automating sales, marketing and service.
 
 
 
 
 
 
 
 
Updated on 17. Feb 2026 by SoftGuide

What is Apptivo CRM?

Apptivo CRM is a comprehensive, cloud-based customer relationship management suite that helps businesses capture and organise all customer-related information. The solution combines more than 65 integrated business apps in a single user interface, enabling a smooth flow of data without system breaks. It is designed for businesses of all sizes and can be adapted to individual processes without any programming effort. A drag-and-drop editor helps you configure fields, customise layouts and create a system tailored to your operations. The software provides a 360-degree view of leads, contacts, customers and sales opportunities, so you always have the next steps in mind.

Advantages & highlights

  • Integrated suite: More than 65 apps in one interface make Apptivo an all-in-one solution that bundles sales, marketing, support and business processes in one platform, avoiding duplicate data entry.
  • Easy customisation: With the integrated designer, you can set up custom fields and layouts without programming. Workflows can be automated using conditional rules so that tasks, emails or status changes are triggered automatically.
  • Omni-channel communication: Apptivo integrates email inboxes via IMAP, OAuth or G Suite and enables the integration of telephony and SMS. This allows you to communicate with customers across all channels and keep the entire history in one system.
  • Mobile use: Apps are available for iOS, Android, Windows and Mac OS. This allows employees to capture leads, edit tasks and access reports while on the go.
  • Excellent service: The provider offers round-the-clock support via chat, telephone and email. Companies benefit from personalised support and a free demo to get started.

Key features

  • Lead and contact management: Leads from web forms, social media or emails are automatically captured and qualified. Contacts and customers can be managed with all activities, notes and documents.
  • Sales pipeline and opportunity management: Define multiple sales processes and monitor sales opportunities at different stages. Automatic assignment of leads to employees based on criteria such as region or product line.
  • Marketing automation and campaigns: Create email templates, automated email sequences, track open and click rates, and execute and analyse targeted campaigns.
  • Reports and dashboards: Real-time analytics provide insight into sales figures, activity statistics and conversion rates. Custom dashboards and Kanban views provide a clear overview of key metrics.
  • Data management and security: Data import, export and duplicate control functions facilitate migration from legacy systems. Role- and field-based permissions, two-factor authentication and territory management ensure data security.
  • Integrations and extensibility: Webhooks, REST interfaces and more than 3,000 API calls per day support connection to external systems. Custom apps can be developed without code and seamlessly integrated.
  • Add-on modules: Project management, help desk, invoicing, contract management, e-commerce, field service and other apps extend Apptivo into a full-fledged enterprise solution.

With Apptivo CRM, you get a scalable platform that automates sales and marketing processes, improves customer interactions and provides the basis for informed decisions through comprehensive reporting functions.

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Functions (excerpt) of Apptivo CRM:

Campaign management
Document management
Lead management
Scheduling

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Technical specifications:

Manufacturer:
Apptivo Inc
Web-based:
yes
SaaS, Cloud:
yes
On-premises (local installation):
no
AI Supported:
no
Multi-user (network-compatible):
yes
Multi-client compatible:
yes
Manufacturer based in:
United States
Dialogue language(s):
English
System requirements:
Compatible operating systems (runs with):
Win 11
Win 10
Win Server
Mainframe based
Unix based
Linux based
Mac OS
Mobile OSs (supports):
iOS
Android

Alternatives

Apptivo CRM
Weilgut CRM Manager
celanio CRM Lead Management
PisaSales CRM
teamspace
humbee - the cloud workplace
CAS genesisWorld
ORSOFT - Manufacturing Workbench
Apptivo CRM
Weilgut CRM Manager
celanio CRM Lead Management
PisaSales CRM
teamspace
humbee - the cloud workplace
CAS genesisWorld
ORSOFT - Manufacturing Workbench
Elevator Pitch
Cloud-based CRM for automating sales, marketing and service.
CRM Manager for company-wide customer management
Address management and sales management for small to medium-sized teams
PisaSales CRM
Digitize your Company
The digital cloud workplace for DMS, CRM, processes and collaboration in the process.
The flexible, complete CRM system for all areas of your company
SCM, APS and MES Add-ons to SAP ERP and SAP S/4HANA
Multi-user (network-compatible)
yes
no
yes
yes
yes
yes
yes
yes
Multi-client compatible
yes
yes
yes
yes
yes
yes
yes
yes
Compatible with
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interfaces
ABAS, Cleverreach, Google Workspace, Infor, Inxmail... +7
Bankenschnittstelle, DATEV, Microsoft Teams, Skribble
Addison, casavi, DATEV, DHL, Export of all data to PDF, HTML and MS Office... +21
- DATEV Schnittstelle, ABAS, Anbindung MS Teams, APplus, Cleverreach... +27
SAP, SAP S/4HANA
Dialogue language(s)
English
English, German
English, German
English, German, French
English, German
English, German
English, German, Croatian, Czech, Dutch... +7
English, German
Documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Number of installations
550000
200
First installation (year)
2009
2017
1998
1991
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