Group seeks software for multidimensional representation of online marketing editorial plan

We are an internationally active group and are looking for software for the multidimensional presentation of the online marketing editorial plan. The editorial plan is divided into 52 calendar weeks and is drawn up at the beginning of the year.

The data is supplied by supraregional departments. For example, CRM provides data on target groups and the onsite animation department provides content for email marketing.

We have the following requirements for the solution:

• Presentation of target group-oriented online marketing activities
• The goal is to use a single tool to present our defined target groups
• which offers and advertising messages are to be displayed
• via which channel (email marketing, onsite and display marketing, app and mobile, etc.)
• and from which sender (our umbrella brand or one of our individual brands)
• Ideally web-based
• Multilingual

Initially, approximately 5 software workstations are planned at the local level. If successful, the rollout will then be carried out on a global level.