InterRed
InterRed: Multi Channel PublishingVersion: 23
Version: 23
InterRed is the modular solution for content publishing. Be it as a central content hub, a multi-channel publishing solution, a print editorial system, a web content management system, a digital asset management system or an app and e-paper solution: InterRed enables you to centrally create, manage, maintain and design your information, your magazines, (daily) newspapers, customer magazines, brochures, catalogues, but also your websites, mobile platforms and apps, social media activities or simply any piece of communication.
The system then distributes this content to the output channels that are relevant to you, be they printed or digital media. InterRed is a complete editorial system, a comprehensive web content management system, a complete production platform for mobile editions and apps, a comprehensive tool for managing social media content and a future-proof overall solution.
The InterRed ContentHub is the content marketing tool for all content and all channels: Action and topic planning, content creation and content management, digital asset management, communication and workflow management, AI and data analytics to monitor success. With the InterRed ContentHub you plan the entire customer journey and your entire content marketing - from the first idea to the playout of the finished content in the relevant communication channels. The InterRed ContentHub is the central, shared communication platform for all content production steps. Regardless of whether employees are entrusted with the coordination of workflows, the creation of texts, the design and layout, the delivery of image material or other tasks: The hub of the entire content marketing life cycle is the InterRed ContentHub.
InterRed Print is a comprehensive print editorial system that supports the user in both daily editorial work and layout processes. Editors, authors, layouters and also the advertising team can easily access the centrally stored content in the repository. Teamwork can be efficiently controlled via a comprehensive workflow and rights management system. The editorial system can be used to create newspapers, magazines, inserts, but also brochures or business reports. The InterRed Print system is suitable for publishing houses and media companies as well as for marketing, corporate communications, content marketing and agencies.
InterRed Online is a comprehensive web CMS. It manages your content and supports you in website control up to the high-load range. Use integration options for the most diverse marketing options up to multiple use of the content in newsletters, RSS feeds, content syndication and much more. The software manages all your content in a media-neutral and future-proof way. Storage takes place in a central content repository, including versioning. You control access to this repository via a comprehensive rights management system. Thanks to the equally extensive workflow management, you enable efficient and teamwork.
This shortens runtimes, reduces complexity and increases (data) quality. InterRed Online enables the flexible design of websites, whether with the InterRed on-board tools or with standard frameworks, whether with classic templating, responsive web design, one pagers or other design philosophies. At the same time, InterRed Online is an integrative part of the InterRed Multi Channel Publishing Strategy and can thus be supplemented with additional channels at any time.
InterRed AppPublishing is the production tool for digital publications on mobile devices. This includes, for example, catalogues, magazines, brochures and so on. The technology is based on the proven multi-channel platform and includes all the features of a CMS. Templates are used for the design of the publications.
The use of templates ensures an appealing, varied layout. The creation of app editions can be automated. Digital app editions can thus be produced at low cost and within a very short time.
There are no hidden costs in the InterRed AppPublishing model, neither per issue, nor per issue size or number of readers. This allows our customers to play with their ideas and try out new business models. For example, shorter publication cycles can be tested to increase awareness among customers. Or special editions can be offered for special, topical events. Both the effort and the cost of testing new ideas are extremely low.
The app itself is designed to offer more than a simple digital equivalent of a print product. It is therefore clearly differentiated from conventional e-paper solutions. It is designed to be the central brand access point to our client's content. As an integral part of InterRed's multi-channel publishing strategy, the solution can be extended to include other channels at any time.
With InterRed PIM you manage your product data media-neutrally in a central solution. This enables the fast and efficient creation of sales and marketing materials for all media channels, whether for print, online, social media, apps, CaaS or, e.g. via interfaces, for other publications. In this way, you create targeted media for a successful product experience.
Online (info portals) e.g.: heise online, RP online, CHIP, Auto-Motor-Sport, Computer Bild, Apotheken Umschau
Print (editing systems) e.g.: Axel Springer SE (BILD, BILD am SONNTAG, B.Z.), DIE ZEIT, taz. die tageszeitung, Bauverlag BV GmbH, Rheinische Post Mediengruppe, VDI Wissensforum GmbH
App (Mobile/Tablet) e.g.: Krafthand, Bauwelt, 11FREUNDE, Rock Hard, Märkische Oderzeitung