TwinS

What is TwinS?

TwinS is our software suite for analyzing and processing regional pharmaceutical market data. The solution is designed for pharmaceutical companies that want to consolidate and evaluate market information from various sources and make it available for managing both in-house and field sales teams. The focus is on practical access to consolidated data: from detailed analysis at the workplace to mobile use on the go.

TwinS processes more than just traditional pharmaceutical market data. Additional data sources, such as CRM data or socioeconomic information, can also be incorporated into the analyses. This allows you to view market trends, sales territories, and your own company data within a single analytical environment. Processed data extracts can also be made available to other systems already in use at your company.

Your Benefits in Day-to-Day Work

The TwinS family integrates back-office operations, analysis, and mobile use. Reports and data views are prepared centrally and can be distributed based on user groups and device types. This creates a unified data foundation for different roles within the company. Field staff receive the information relevant to their work on the go, while power users at headquarters can create and customize comprehensive reports and data views.

For companies with heterogeneous data sets, the integration of various sources is particularly important. The back-office components support the automated processing of data and help standardize recurring processes. This keeps the focus on analyzing and utilizing the information, rather than on manually consolidating individual data sets.

Highlights and Key Features

• Analysis of regional pharmaceutical market data: Market information can be evaluated in a structured manner and prepared for sales decisions.
• Integration of various data sources: In addition to market data, CRM and socioeconomic data, for example, can be incorporated.
• Reports and Data Views: TwinS.Windows serves as the base module for headquarters and supports the creation of custom reports and data views based on source data from TwinServer or TwinS Analyst.
• Flexible visualization: Information can be displayed in tables, charts, maps, and other views.
• Distribution by user groups: Content can be made available to different user groups and device categories.
• Web Access: TwinS.Online enables access to data via a web browser, making it independent of the device used.
• Mobile use: TwinS.Mobile makes existing TwinS reports and data available on iOS, macOS, and Windows devices.
• Offline capabilities: Mobile users can work with the provided information even when temporarily offline.
• Data Provision for Third-Party Systems: Processed and consolidated data extracts can be transferred to other systems in use, such as CRM systems, data warehouse solutions, business intelligence platforms, and other enterprise applications.
• Automated back-office processes: Recurring workflows for data preparation and delivery can be supported centrally.

Who is TwinS suitable for?

TwinS is particularly well-suited for pharmaceutical companies whose sales and market analysis teams work with regional data. This includes teams from Business Intelligence, Sales Operations, and Market Analytics, as well as employees in both in-house and field roles. The solution is a good fit when different data sources need to be analyzed together and the same information must be available both at headquarters and on mobile devices.

If you’d like to analyze your existing pharmaceutical market, CRM, and sales data in a unified environment, please contact us. Together, we can determine which TwinS components are best suited to your data landscape, user groups, and analytical requirements.

TwinS is developed by P&P Software und Consulting GmbH. In addition to the software, P&P supports pharmaceutical companies in the integration, preparation, and provision of regional pharmaceutical market data for analysis, CRM, data warehouse, and reporting processes.