productBanner

productBanner - as individual as your products

The software provider is an expert in advertising media that combine product data with display advertising and branding messages.
They can be composed of different elements such as product, search entry or product advisor elements and filled thematically by search word or category. The advertising media are dynamic, i.e. they can be optimally adapted to the user during delivery. This results in a performance-oriented banner generator.

Book mass - deliver class

productBanner opens up high-performance application areas, such as controlling topic pools determined by the socio-demographics of the publisher site: Cell phones and games on chat sites, women's fashion and accessories for female audiences, and laptops for the technology savvy. Design, messages and topics can be centrally controlled and directly used to optimize success by influencing topic weighting through click tracking. Behavioral targeting is the keyword here.
Favorably booked run-of-network campaigns can be thematically and performance-based retargeted via productBanner.

Scalable ad server performance

In addition to the standard elements of a banner, new ideas can be realized. Whether the local weather report or the thematically matching product advisor is to be displayed; every idea can be implemented and combined with the other elements. The software productBanner is able to meet even the highest demands. Technically, it can be scaled to deliver millions of individual advertising materials every minute.

Visualize product data

productBanner can be connected to any product database. For affilinet advertisers with already stored data, a state-of-the-art product ad with direct linking in the affiliate program can be provided with little effort. But also proprietary data APIs can be used for the product banner.

Targeting

The software provider looks back as a technology supplier on a targeting experience of more than ten years in the areas of:

• content-based targeting
• local geotargeting optimized for D A CH
• behavioral targeting as technology provider and for own use
• retargeting remarketing re-targeting
• predictive targeting (derivation of socio-demographic predictors such as male/female)