Adobe Commerce, formerly Magento, offers an innovative platform to create a unique and customized e-commerce experience for B2C and B2B customers. Through the use of artificial intelligence and advanced data-sharing capabilities, Adobe Commerce enables the development of highly personalized shopping experiences on a flexible, extensible, and scalable platform.
Adobe Commerce is equipped with a wide range of functions and is suitable for companies of different sizes and industries to map the entire e-commerce lifecycle.
The software allows businesses to efficiently manage products including categories, variants, prices, stock levels and more. Adobe Commerce provides extensive functionality for managing orders, including order processing, billing, shipping, and returns. You can track order status, update stock levels and manage communication with customers comfortably and easily.
The software makes it possible to store and manage customer data, create customer profiles, store information such as contact information, order history and preferences, and provide personalized customer experiences.
Of course, Adobe Commerce offers integrations with various payment and shipping service providers to ensure seamless transaction processing. They can offer different payment methods and configure shipping options to meet the needs of their customers.
A special highlight are the B2B possibilities that the platform offers. You can easily create and manage customized catalogs and prices, personalized experiences or self-service customer portals.
The software also includes powerful marketing and advertising features to promote the online store and increase sales. Users can set up discounts, special offers, coupon codes, and cross-sell promotions to engage customers and increase conversion rate.
Extensive analysis and reporting functions are available. You can track data on sales, orders, customer behavior and other metrics to make informed business decisions and continually improve the store.
Adobe Commerce is known for its scalability and customizability. It can keep up with growing businesses and demanding requirements. The software offers an extensive developer platform to make extensions, integrations and individual adjustments.
