What is meant by Guided selling?
Guided Selling refers to an approach in the sales process where sellers or online platforms guide customers through a structured process to understand their needs and help them select the products or services that best suit them. This method aims to simplify the sales process by guiding customers through questions, recommendations, and explanations to support their purchasing decisions and ensure they choose the right products that meet their requirements.
Typical functions of software in the field of Guided Selling may include:
- Interactive questionnaires or assessments to identify the needs and preferences of customers
- Dynamic product recommendations based on the customer's responses
- Product comparison features to compare different options and understand their pros and cons
- Integration of customer reviews and feedback to promote trust and transparency
- Customizable recommendations based on customer behavior and current offers
- Capability to store customer profiles and past purchases for personalizing future recommendations