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Mercura Truck Configurator – Form Builder interface for product configuration 1 from 5
AI-CPQ for configuration, pricing logic and quotation generation.

Mercura

AI-CPQ for configuration, pricing logic and quotation generation.
 
 
 
 
 
 
 
 
Updated on 29. Apr 2026 by Software Vendor
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What is Mercura?

Mercura is an AI-powered CPQ (Configure, Price, Quote) software that allows you to sell and configure complex products efficiently. The platform combines product logic, rules and visualization with pricing, workflows and document creation. This allows you to map product variants in a structured way, ensure technically valid configurations and create professional quotations in a short space of time. Mercura is particularly suitable for manufacturing companies that need to master many variants, dependencies, accessories and different pricing logics.

Instead of distributing knowledge in coffers or Excel files, you can map your product structure, rules and calculation in a central system. Sales staff, partners and customers are guided to the right solution by guided questions. This reduces errors, speeds up sales cycles and increases consistency across all channels, from the self-service configurator on your website to the internal sales configurator.

Benefits

  • Faster quotation creation through guided configuration and automated documents
  • Fewer manual errors thanks to rule-based validation and consistent product logic
  • High level of acceptance thanks to modern interface and visual configuration with 2D and 3D views
  • Scalable sales knowledge for new employees and dealers, without bottlenecks in engineering
  • Data-based decisions through analytics on demand, configurations and sales success

Highlights

  • Product and sales configurator for complex manufacturing products with real-time validation
  • Flexible pricing logic for precise, immediate prices per configuration selection
  • Automated quotation and document creation with branded, consistent documentation
  • Integrations to CRM, ERP, PIM, CAD and PLM for a closed data loop
  • Visualization including 2D/3D, optional augmented reality experiences and easy sharing via link

Important functions

  • Product modeling with variants, attributes, dependencies and hierarchical structures
  • Rule and constraint logic to avoid incompatible combinations
  • Parts list and configuration data for clean transfer to downstream processes
  • Workflow support around quotes, including collaboration, comments and notifications
  • Analytics and dashboards for trends, performance and optimization potential

If you want to sell complex products faster, more securely and more consistently, Mercura offers an end-to-end CPQ platform that integrates your system landscape and noticeably eases the burden on your quoting process. Contact us for a demo and to discuss your specific use case.

Target groups:

  • Manufacturers with complex, multi-variant products and high quotation volumes
  • Sales teams and sales engineers who want to standardize configuration, pricing logic and offers
  • Companies with dealer networks that want to scale sales knowledge and reduce errors
  • Organizations with ERP, CRM, PIM, CAD or PLM landscapes that want to integrate CPQ centrally
  • Teams that need data-driven insights for better pricing and sales decisions

References:

  • Manufacturing companies with configurable product portfolios and many product variants
  • Companies that want to standardize quotation processes and achieve first-time-right quotations
  • Suppliers with international sales that require multilingualism and multi-currency
  • Manufacturers with complex sets of rules, parts lists and production-related validations
  • Organizations that use CPQ as a bridge between sales, engineering and production
Explore more about the software:
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Screenshots
 

Functions (excerpt) of Mercura:

API interfaces
Configuration management
Connectors and adapters
CPQ
Dashboards
Data analysis
Data integration
Data visualization
Price management
Pricing
Product configurator
Quotation generation
quotation management
Reporting
Rule Management

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Customers asked
Mercura is a CPQ software (Configure, Price, Quote) with which you can configure complex products, automatically derive prices and create professional quotations. It is particularly suitable for manufacturers with many variants and rules.
You reduce manual errors, avoid incompatible combinations through rules and speed up the creation of quotations. You also standardize product logic and pricing logic across all channels.
Yes, you can integrate a product configurator into your website so that prospective customers can explore variants, select valid options and trigger inquiries or leads.
Yes, a sales configurator supports internal teams and dealers with advanced features to create detailed quotes and scale sales knowledge.
You define rules, dependencies and restrictions centrally. The configuration is validated during input so that only technically and commercially sensible combinations are possible.
As a CPQ center, Mercura can use data from CRM, ERP, PIM, CAD and PLM and return results such as quotations, items, orders or parts lists to your target systems. This creates a closed data cycle.
Yes, they map pricing logic, use price and discount information and generate consistent, comprehensible prices that match the respective configuration.
You can create quotation and sales documents automatically, branded and consistent. This means that content from the configuration is transferred directly into professional documents.
Yes, analytics and dashboards provide insights into demand, configuration trends and sales-relevant key figures. This allows you to optimize your offer, product portfolio and pricing strategies in a targeted manner.
The platform is designed to be multilingual. Typically, German, English, Spanish, Danish, Swedish, Italian and French are offered so that international teams can work consistently.

Technical specifications:

Web-based:
yes
SaaS, Cloud:
yes
On-premises (local installation):
no
AI Supported:
yes
Multi-user (network-compatible):
no
Multi-client compatible:
no
Maintenance:
included in price
Manufacturer based in:
Denmark
Training:
for a fee
Hotline:
not required
Installation support:
for a fee
Documentation:
Online Help, Technical documentation
Dialogue language(s):
English, Danish, German, Spanish, French, Italian, Swedish
System requirements:
Compatible operating systems (runs with):
Win 11
Win 10
Win Server
Mainframe based
Unix based
Linux based
Mac OS
Mobile OSs (supports):
iOS
Android

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