Software > Construction- and Craftsmen Software > Barbershop, Hairdressers, Beauty Salons > MaSe
All-in-one salon software for bookings, POS and client care.

MaSe

All-in-one salon software for bookings, POS and client care.
 
 
 
 
 
 
 
 
Updated on 21. Aug 2026 by SoftGuide

What is MaSe?

MaSe is a cloud-oriented salon and beauty business management software designed to help appointment-based beauty providers run daily operations from one central platform. The solution supports salons, spas, barber shops, nail studios, massage businesses, tanning salons, tattoo studios and related beauty service providers that need reliable tools for bookings, client communication, staff coordination, payments, inventory and reporting. Instead of managing schedules, customer histories, retail products and payments in separate systems, MaSe brings these workflows together and gives owners and managers a clearer view of their business.

The software is particularly useful for businesses that want to improve customer convenience while reducing manual administration. Clients can book appointments online, while teams can manage calendars, recurring appointments, staff availability and appointment reminders. This helps reduce scheduling conflicts, improves transparency for employees and supports a more consistent customer experience. With customer profiles, visit history and purchase information, teams can personalize service, understand preferences and build stronger client relationships.

MaSe also includes operational tools for stock control, sales handling, gift cards, memberships, packages and business performance analysis. The platform can support daily store management as well as multi-location operations, making it suitable for growing beauty businesses that need scalable structures. Mobile access through business and staff apps helps managers and employees stay connected to schedules, sales data, client details and store activity wherever they work.

Benefits of MaSe

MaSe helps beauty businesses save time, standardize service workflows and gain better control over operational data. Appointment, payment, staff and client information can be managed in one place, which improves visibility and reduces duplicate data entry. Automated reminders and notifications can help keep clients and staff informed, while reporting and dashboards support faster decisions about sales, utilization, inventory and employee performance.

Highlights and important features

  • Online booking and appointment management for salons, spas and beauty service providers.
  • Integrated calendar functions, recurring appointments, reminders and real-time scheduling support.
  • Customer management with client profiles, visit history, purchase data and personalized service information.
  • Staff management with schedules, availability, performance information and access permissions.
  • Point of sale functions for daily sales and payment processing.
  • Inventory management for tracking product stock levels and inventory changes.
  • Marketing automation, email marketing, promotions, loyalty tools, gift cards, memberships and packages.
  • Reporting, statistics, dashboards and performance metrics for business analysis.
  • Mobile access for managers and staff to support daily store management from anywhere.
  • Support for multiple locations and role-based access for controlled collaboration.

Why consider MaSe?

For beauty businesses that want to combine client service, operational control and growth-oriented management tools, MaSe provides a practical all-in-one environment. It helps teams organize appointments, serve clients more personally, manage sales and inventory more transparently and use reporting data to guide decisions. Businesses looking to modernize salon operations and make booking, checkout and customer engagement easier should contact the MaSe provider to discuss requirements, deployment options and suitability for their service model.

Functions (excerpt) of MaSe:

access controls
Address management
Article management
Authorization profiles
Availability check
Calendar and appointment management
Cash book
Cash register reports
Contact persons
Cover letter, advertising
CRM
Customer data
Customer management
Customer related receipt
Dashboards
E-mail alerts
Employee profiles
Form generator
Inventory
Inventory management
Invoicing
Key figure reports
Locations
Mailing lists
merchandise management
mobile computing
Online booking functions
Payment entry
Payment methods
Personnel data management
Personnel key figures
Personnel planning
Personnel resource planning (PRP)
Posting transactions
Questionnaires
Receipt processing
Reminder functions
Report management
Reservation management
Sales statistics
Sales statistics
Scheduling
Subscription functions
Voucher function

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Technical specifications:

Manufacturer:
Shanghai Boka Software Technology Co., Ltd
Web-based:
yes
SaaS, Cloud:
yes
On-premises (local installation):
no
AI Supported:
no
Multi-user (network-compatible):
yes
Multi-client compatible:
no
Manufacturer based in:
China
Dialogue language(s):
English
System requirements:
Compatible operating systems (runs with):
Win 11
Win 10
Win Server
Mainframe based
Unix based
Linux based
Mac OS
Mobile OSs (supports):
iOS
Android

Alternatives

MaSe
Salonify
LaCash Hair Salon & Beauty Salon
MaSe
Salonify
LaCash Hair Salon & Beauty Salon
Elevator Pitch
All-in-one salon software for bookings, POS and client care.
Salonify combines online booking, POS, CRM, and marketing for salons.
Modular POS Solution for Hair and Beauty Salons
Multi-user (network-compatible)
yes
yes
yes
Multi-client compatible
no
yes
no
Compatible with
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other requirements for soft- and hardware
Screen resolution of 1024×768 or higher
Dialogue language(s)
English
English, German, Chinese, Dutch, French... +5
German
Documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
Manual
Online Help
Demo version
Technical documentation
First installation (year)
2002