Broadsign

What is Broadsign?

Broadsign is a cloud-native signage platform tailored for out-of-home media operators. It unifies campaign planning, content scheduling, network control, and sales management—including programmatic buying—into a single system that powers screen networks across venues like airports, malls, transit hubs, and retail chains.

What are the advantages of Broadsign?

• Automation-first operations: Removes manual content switching with rules-based playback and intelligent scheduling across networks.
• Revenue enhancement: Users report around a 10% boost in campaign sales thanks to intelligent yield optimization and dynamic inventory tools.
• Advanced campaign formats: Supports dynamic, programmatically sold DOOH campaigns that trigger content based on real-world factors, like weather or demographic data.
• Unified media management: Handles both static and digital assets—including inventory, creative orders, and scheduling—from a central interface.
• Enterprise-grade security: SOC 2 Type 2 certification, plus robust uptime and data protection protocols, reveal strong operational reliability.

What are the general functions of Broadsign?

• Campaign planning & content management: Schedule ads and static messages with templates, inventory control, and media bundling.
• Programmatic ad delivery: Sell DOOH inventory in real time, using demographic and contextual triggers to adjust playback dynamically.
• Network operations: Monitor device health, playlists, and uptime across every screen in your network—from kiosks to billboards.
• Analytics & reporting: “Proof of play” data, real-time inventory insights, and audience analytics help optimize campaign outcomes.
• Open integration: Offers APIs for custom connections; integrates with SSPs and other tech ecosystems for richer ad-serving possibilities.