The term "ad sales" refers to the structured selling and management of advertising space across print and digital media—such as newspapers, magazines, online portals, apps, or social media. The goal is to offer advertisers targeted ad placements, manage bookings efficiently, and maximize revenue. Ad sales encompasses traditional banner and display formats, native ads, special advertising formats, and programmatic advertising.
Customer and Contact Management (CRM): Managing agencies, direct clients, and contacts with communication history and documentation.
Quote and Order Management: Creating, managing, and tracking offers, orders, and media plans.
Availability Check and Placement Planning: Real-time management of bookable ad inventory, including load checks and reservation system.
Rate and Discount Systems: Managing complex pricing and discount models, including client-specific rates.
Invoicing and Billing: Automated invoice generation, credit notes, and commission billing for agencies or sales reps.
Statistics & Reporting: Revenue analysis, customer reporting, and performance dashboards for ad bookings and sales activities.
Interfaces to Ad Servers & Publishing Systems: Technical integration for automated ad serving and integration into editorial or content systems.
Sales Cockpit / Dashboard: Sales staff overview of active opportunities, revenues, open proposals, and customer activities.
Campaign Management: Control of multichannel campaigns with various ad formats and durations.
A publisher manages print ad clients and bookings for a weekly newspaper using integrated ad sales software.
An online portal offers real-time booking of available banner spaces by advertisers via a central system.
A media company uses CRM features to target regular customers with new advertising formats and recurring campaign proposals.
A sales team creates customized media plans with cross-media ad placements for clients in the automotive sector.
A media seller connects ad booking directly to their ad server for programmatic delivery of display ads.