Software > Sales and Marketing > Customer Relationship Management (CRM) > HamiltonSFA


multi-platform system (Tablet PC, PDA) for automation of sales representatives\

Version:  3

Compatible with

HamiltonSFA is based on modern, state-of-the-art technologies. Its main purpose is to provide mobile users with valuable CRM information till now accessible only to the local users and provide enterprise systems (both ERP or CRM) with required data from the field.

Customers - the system contains all the necessary data about customers, which the system user works with.

Products - basic and additional information about product, complex discount system, alternative product marking etc.

Activities - automatically records activities performed toward the customer - visit, phone call, presentation...

Orders - direct and indirect orders entry in the field with immediate process and print option.

Monitoring - monitoring is a strong tool for brief market survey. It helps creating question sets and assigning them to customers.

Messages - system contains tools for message transfer among individual system users.

Forms - forms are customer-oriented. Question sets are being filled out during a visit at the customer.

Synchronization - synchronization manages data transfer between a mobile user’s computer and the central server.

Features Overview

  • customer information (contacts, activities towards customers, unpaid invoices, ...)
  • product information (barcodes, packagings, prices, discounts, ...)
  • routes and acivities planning
  • market research (distribution monitoring, facings, prices, ...)
  • order entry (direct and transfer/indirect orders)
  • order processing (exporting, faxing, e-mailing, ...)
  • direct sales (also calles route accounting - invoices, delivery notes, ...)
  • cash register
  • inventory management
  • direct in-field printing
  • messaging
  • reporting (user activities, stock levels, sales, orders, ...)
  • efficient and reliable data synchronization

roduct advantages

For the Mobile Users

  • simple access to all customer information
  • shorted time needed for preparing for business meetings
  • shorted time of business meeting
  • immediate information sharing between users

For the Sales Managers

  • up-to-date information required for decision making
  • detailed and objective information about activities of mobile users
  • detailed information about each customer
For the Company
  • speeding up sales information flow means speeding up money flow
  • sales department productivity increase
  • reducing costs of information collecting, processing and using
  • increasing customer satisfaction
Target groups:
HamiltonSFA is mostly used by companies selling fast moving consumer goods (FMCG), market research and servicing companies.
on request
System requirements:
Compatible Operating Systems (runs with):
Win 10
Win 8
Win 7
Win Server
Mainframe based
Unix based
Linux based
Mac OS
Mobile OSs (supports):
Old Compatible Operating Systems:
Win Vista
Win XP
Win Phone / Mobile
Other requirements for soft- and hardware:
Frontend Handheld - Platform PalmOS * operating system PalmOS 5 * 8 MB free storage memory Handheld - Platform PocketPC * operating system PocketPC/Windows CE * 32 MB free storage memory * at least 200 MHz processor is recomme
Overall information of software::
German, English, French, multilingual
Users Manual, Technical Dokumentation
for value
for value
for value
for value

There is over 4,000 licenses of HamiltonSFA issued for over 35 corporate clients in Europe, e. g.:

  • Nestlé
  • Schöller
  • Unilever
  • Pepsi Americas Inc.
  • Kofola
  • Carlsberg
  • Masterfoods
  • Hamé
  • EMCO
  • GlaxoSmithKline
  • Berentzen Gruppe AG
Contact information::
Frau Berberich
0 6151 3686-320
Links and contact:
Video appointment
request URL
request URL

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Customer Relationship Management (CRM) Inventory Taking, Stock-Taking Sales and Marketing (miscellaneous) Warehouse Management
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